Most of the time, in the world of music, the word “fan” is associated with people who like an artist. It’s less often associated with a record company, a commercially-minded entity that provides a base for musicians who come and go (almost) as they please. And yet, it is that very word that Mario De Riso, marketing director of Frontiers Records, uses to talk about the people who show an interest in his label as a whole. And it’s precisely to kindle these fans’ passion that the record company has decided to create their own festival, the Frontiers Rock Festival, whose second edition took place at Trezzo’s Live Club, near Milan (Italy), on April 11th and 12th.
There’s nothing surprising there: Frontiers Records are one of those labels that have built an actual trademark, a true individual spirit. Hard rock, classic rock, AOR, so-called melodic rock and metal, even heavy metal with 80s roots and a certain fringe of progressive rock – that’s the DNA of the Frontiers Records stable. Some people have grown attached to this line of conduct, and they trust the label to discover new talents or follow certain big names.
We were lucky to conduct an exclusive interview with Mario De Riso ahead of the festival to talk about the big event, but also about the label, its spirit, and its favorite music, to try and understand better what Frontiers Records stands for.
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